On 17 October on the territory of International airport “Kharkiv” there will be a conference AGRO-MARKET on modern technologies of agribusiness products promotion. The event is held as a part of the most important farming event of Eastern Europe under the aegis of the UN – International forum on family farming development AGROPORT.
It is the first time when at such events pool of the best experts in branding, PR and marketing will tell agricultural producers about the specificity of product promotion both on Ukrainian and foreign markets (incl. opening for Ukraine due to integration processes European market).
Speakers at AGRO-MARKET will be the Vice-President of PR League and partner of PR-Service Agency Elena Derevyanko, an author of books about leadership Vladimir Voronov, a specialist of Inventa LLC Yevgeniya Troyan, CEO of ProfitSystem LLC Julia Gerashchenko, a manager of Fermer.ru portal Alexey Volojanin, a brand-manager BRANDER Vladimir Sobole, CEO of Zolotie stranitsy (Golden pages) Semen Gen and others.
“We tried to gather very qualified experts who can professionally tell the audience how to use different promo instruments. We are sure that it will be very useful for members of the exhibition”, – Irina Dyadchenko, the Head of AGROPORT organizing committee told.
“It is really right and well-timed idea. National agrarians produce high-quality products, but don’t use the whole spectrum of nowadays marketing and PR technologies to sell it well”, – Elena Derevyanko commented on the conference topic.
As a part of the event attention will be also paid to IT decisions for producing and promotion of agrarian industry. Experts will talk about software products for automation and telecom decisions for agrarians, strategies of effective selling online (both in Ukraine and abroad).
AGROPORT-2014 is the first branch forum of family farming development in Ukraine. Target audience is farmers, agricultural companies, suppliers of raw material and equipment for agriculture, investment companies, financial structures, specialized national establishments and departments. Also representatives of the UN and FAO (Food and agricultural organization) have been invited to take part in the event.
The strategic partner is International airport “Kharkiv” (http://hrk.aero/) – one of the key objects of Slobozhanshchina capital, reconstructed in preparation for the finals of European Football Championship in 2012. Sizes of a new runway are 2500 х 45 m. Start of large-scale project was given on April 1, 2008, when New Systems AM LLC (a group of DCH, the owner – a well-known Ukrainian businessman, investor and general coordinator of Kharkiv’s preparations for Euro 2012, in 2005-2012 – the president of FC Metalist Alexander Yaroslavsky) won the competition for a long-term rent of the integral property complex of Kharkiv airport.
Reconstruction of International airport “Kharkiv” was made in the format of public-private partnership. The total investment to the project made by Alexander Yaroslavsky was $ 107.2 million (airport terminal and surrounding areas).
The amount of funding allocated from the State budget for the reconstruction of the airport complex (including construction and airfield control tower) – $ 191.3 million.
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